At Square One Homes, we want to make sure that everyone feels comfortable and secure when viewing our website (squareonehomes.co.uk), which is why we have updated our Privacy Policy to give you peace of mind, informing you exactly how we use, store and protect the personal information we hold on you.
The security of your private data is of the utmost importance to us – in keeping with our promise to collect, use and store your personal data in a responsible way, we’ve made sure we comply with all the relevant Data Protection regulations, including the General Data Protection Regulations (GDPR) which came into effect in May 2018.
Why we use data
At Square One Homes, we want to constantly improve our service – We want to ensure all pages of the Square One Homes website (squareonehomes.co.uk) have been fully optimised based on your preferences and contain the information you want to see.
The data we collect
The Square One website collects both non-personal and personal data about visitors on our site – each has been explained in detail below:
Non-personal data
By using our website, we may automatically collect non-personal information about you – this is mainly surrounding your viewing habits and preferences, such as:
- How you interact with the Square One Homes website, including how long you were on the website, how many times you’ve visited the site, and how many pages you viewed
- Whether you have been on the website before
- Which device you are using to access our site (including hardware and software information like what model you are using and the browser operating system you accessed our website from)
- Tracking information – whether you came to squareonehomes.co.uk directly or via another site (either a third-party site or a search engine)
- Location information – which country/region you’re in when you access our website
Please bear in mind that this data is categorized as non-personal data because all this information is anonymous, and is provided to us through the use of cookies. The non-personal data we collect uses numerical ID identifiers unique to a specific device, which tracks its online usage. By their very nature, cookies never hold personal data such as your name, address and/or contact information. You can read more about our Cookie Policy here.
We use the following channels to collect non-personal data:
- Google Analytics –Square One Homes uses a third-party service called Google Analytics to collect information such as website visitor behavior patterns and user journeys when on the squareonehomes.co.uk site.
- This uses your unique numerical identifier rather than your personal information (meaning you won’t be identified by name, but by your device’s unique numerical ID), but allows us to monitor things like tracking and conversion data.
- The information collected via Google Analytics allows Square One Homes to gather information for statistical analysis purposes, allowing us to gather aggregate patterns to ultimately increase the overall functionality on our website. What’s more, we use conversion tracking to monitor how effective our website is for providing relevant information, and monitor how engaged users are on our website.
- If you don’t want Google to collect data for use on their Google Analytics software, you can install the Google Analytics Opt-Out Browser add-on here.
Personal data
There are areas of the Square One Homes website where you may be asked to give your personal information, which includes (but is not limited to):
- Name
- Contact information (e.g. email address and phone number)
- Demographic information (e.g. postcode and location)
We use this information for the following reasons:
- To improve our product and service offering
- For market research purposes
- To provide more information about our products/services
In compliance with GDPR, we operate an active opt-in system on our website, which protects your personal data – see the Active Opt-In Policy below for more information.
Active opt-in policy
In compliance with changing GDPR regulations, we have now made sure that every form on the Square One Homes website contains an active opt-in.
This means that, instead of relying on a tick box to say you don’t want to receive ongoing communications from Square One Homes, we operate an active opt-in policy, which means that you’ve got to actively tick a box when submitting an online form to say: “I’d like to receive offers, new release information and updates from Square One Homes”. Only then can we contact you with marketing information.
However, if you submit your personal information on squareonehomes.co.uk without ticking the active opt-in box, your information will be used for its intended purpose only – that is, discussing your initial query – and your information will be permanently deleted once the enquiry has been dealt with, unless at that point you give us your express permission to keep your data on our records.
Please note: under the Data Protection Act, you have the right to withdraw your permission at any time (even if you have actively opted in), at which point we will be legally obligated to delete any information we hold on you.
Restricting the use of your private data
You can choose or control the collection or usage of all personal information you provide on our website. You can do this in the following ways:
- Whenever you are asked to complete an online website form, look for a clickable box to indicate that you don’t want the information to be used by anybody for direct marketing purposes (see Active Opt-In)
- If you believe that any information we are holding on you is incomplete, incorrect or has changed since the time you submitted them, please let us know at your earliest convenience – we will endeavor to remove, update and/or refresh any information we hold on you that is found to be incorrect.
If you have previously agreed to Square One Homes using your personal information for direct marketing purposes, you have the right to withdraw your data by contacting us directly and requesting in writing that you remove your permission for us to keep, process and use your data.
If for any reason you’d like to revoke your permission to your personal data, or you’d like to talk to us in more detail about how we use your data, you can write to us using the address below:
Square One Homes (NW) Limited
Chadwick House Maple View
White Moss Business Park
Skelmersdale
Lancashire
United Kingdom
WN8 9TD.
Please note – asking Square One Homes to provide the information we hold on you, or recommending a change, could be liable for a small administration fee.
Keeping your data secure
Square One Homes do not, and will not, sell, distribute or lease your personal information to any third parties unless we have your express permission to do so, or are required by law to do so. We will only ever keep your data private, and will use your data in a respectful and responsible way.
However, you can opt out at any time.
Third parties
We cannot be responsible for the privacy policies and practices of other websites. even if you access them using links from our website. Once you have clicked through and left our website, Square One Homes no longer has any control over your protection and privacy of any information you may provide on the external website, and as such these sites are not governed by this Privacy Policy.
For this reason, we would always recommend that you check the policy of each site you visit for further details.